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Social Media Trader

Company name
Havas Worldwide New York

Miami, FL

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The Social Media Trader is responsible for the delivery of social media buying operations for a portfolio of clients.S/He will actively participate in the development of the activity of Socialyse with local clients & major Social Media partners.S/He will be responsible for:the delivery of social media trading for a portfolio of clients and to the development and implementation of consulting services. overseeing social media campaigns, the customer satisfaction and the ability to take advantage of the offer Socialyse for the success of their strategic objectives.Main Responsibilities:Campaign optimization Strategize, plan and buy online media social campaigns via the Socialyse platform Perform in-depth analysis of campaigns using internal reporting tools and third party tools Create new campaigns and targeting strategies alongside creating social ad formats Advise and develop the best copy, image approaches to maximise campaign success Manage budgets to ensure proper allocation in accordance with goals  Conduct competitive benchmarking and selection for campaigns  Daily campaign pacing adjustments to deliver campaign budgets and ordered units Daily campaign optimizations using BI (Business Intelligence) tools and Excel based data analysis. Weekly analysis of top performing domains Minimum weekly analysis of 3rd party statistics Communicate with clients regarding needs, results, etc.  Proactively offer strategic campaign recommendations to the clientProvide research for and write media Point-Of-Views (POVs). Key Competencies:2 year of experience in media trading Good knowledge of digital advertising landscape; specifically in social media and social performance channels (Facebook, Twitter, Linkedin…) Experience in delivery for major brands in terms of media planning/buying Good understanding of the operational process of running media trading operations Highly numerate and comfortable with data processing and interpretation Interested in technology and social media platforms A keen problem solver An understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.) Strong knowledge of Microsoft office (Word, Excel, Powerpoint) Excellent organizational, project management skills with the ability to work under tight timelinesGood attention to detail and process oriented Strong work ethic, self-motivated and able to take initiative

Company info

Havas Worldwide New York

Company Profile

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