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Trade Category Manager

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Conway, AR

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South Africa-KwaZulu-Natal-Durban-Unilever La Lucia Ridge Office  MAIN JOB PURPOSE:Work closely with our key customers to generate insights to optimise category growth for our retail partners through their category review process and as a result, grow Unilever’s business disproportionately.  Work closely with NAM teams, SCM and CCD to inform building winning customer/channel specific category plans based on insights through supporting the IBP process.  Also works directly with external Customers to detect market opportunities and to create category plans including category scorecards and KPIs to track progress against objectives and course correct as required. JOB SUMMARYCategory Planning: Support the Integrated Business Planning process (IBP) and Joint Business Planning (JBP) process through data analysis and opportunity identification Inform/support the development of category/customer Jobs to be Done (JTBDs) with clear/informed shopper understanding to optimise the customer’s performance in the market and help align the internal plans to ensure share winning support plans for UnileverDevelop quarterly and monthly category plans for assortment, shelf-layout, promotional strategy and price positions, focusing on the target shopperProvide internal support towards listings/support planning for new product introduction by customer/channelRun customer specific Catman projectsShopper Insights: Use and leverage account specific category and shopper insights to facilitate browsing and purchasing items from the category on the shelfWork with external customers & CMI counterparts to drive customer specific joint research opportunities as part of great category development plansCustomer Business Plan:Support the creation of the CBPs through insight generation, alignment of JTBDs internally & with customers, and determination of key JBP projectsTrack progress quarterly against JTBDs/KPIs with the customer and course correct where requiredIdentify and communicate opportunities in the customer and guide the NAM teams on way forward to capitalize on the opportunity.Performance Evaluation:Measure and review category performance; retail margins and customer profitabilityTrack KPIs against key JTBDsInput:Market information (Nielsen, turnover, POS, market shares, field reports)Shopper understanding/researchChannel Growth Themes by retail format/key customerCategory strategy and category value drivers4-8 quarter activity plansJoint Business PlansOutput:Range, assortment, adjacencies, shelving and distribution plansPromotion and pricing guidanceCategory segmentation stemming from decision treesBusiness dashboard, scorecards and measurementCategory performance analysisAssortment differentiation between formats.MetricsCategory growth and market sharesShare of shelf, share of sku base, quality of distributionCustomer performance in the market against KPIsService levels / on shelf availability  KEY REQUIREMENTSUndergraduate degree requiredMinimum 3-5 years’ experience in FMCG in Trade Marketing, Category Management or Account Management, Strong analytic quantitative and qualitative Business acumen Insight into actionThink customer’s category strategy Think customer’s / channel shopperThink delivering profitable category growthThink business opportunities 

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Company Profile
On any given day, 2 billion people use Unilever products to look good, feel good and get more out of life – giving us a unique opportunity to build a brighter future. Great products from our range of more than 400 brands give us a unique place in the lives of people all over the world. When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable soaps that combat disease, luxurious shampoos or everyday household care products, there’s a good chance the brand they pick is one of ours. Seven out of every ten households around the world contain at least one Unilever product, and our range of world-leading, household-name brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Trusted local brands designed to meet the specific needs of consumers in their home market include Blue Band, Pureit and Suave. Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in helping fulfil our purpose as a business – making sustainable living commonplace. We want our business to grow but we recognise that growth at the expense of people or the environment is both unacceptable and commercially unsustainable. Sustainable growth is the only acceptable model for our business. Our Unilever Sustainable Living Plan (USLP) is central to our business model. It sets out how we are growing our business, whilst reducing our environmental footprint and increasing our positive social impact. Our USLP has three big goals: • Help more than a billion people to improve their health and wellbeing. • Halve the environmental footprint of our products. • Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain. We know that our products must be sustainable at every stage in their life-cycle, not just in our factories. That means working with others, including our suppliers, consumers, governments, NGOs and other businesses to help create the major changes that are needed to address the biggest challenges facing our world. • €53.3 billion turnover in 2015 • 58% of our business is in emerging markets • 13 brands have sales of more than €1 billion a year • 168,000 people work for Unilever • 45% of our managers are women • 29% reduction in waste impact per use of our products since 2010 • No.1 FMCG employer of choice among students at our target universities in 34 countries

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