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Job Details

Marketing Manager Trade and Retail: New York NY

Company name
DeBellis, Catherine & Morreale

Location
New York City, NY

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Profile

This person will lead development and maintenance of Channel Marketing programs. Serve as a vital link between channel owners (direct and indirect) and external partners.

Responsibilities

Serve as the Brand Creative Guardian and expert of the brand's DNA for trade and customers

Develop collateral to support in-store promotions, new product launches and collaborations 

Manage production of brand communication materials such as newsletters and catalogues 

Partner with VP of Marketing to develop brand portal to service independent sales reps and retail employees with product and training information 

Partner with VP of Marketing in the creation and management of annual trade marketing and retail event calendar

Develop retail marketing programs to support expansion of stores, seasonal kiosks and Shop In Shops 

Develop and maintain scalable visual merchandising guidelines and plans

Develop concept for window displays and partner with external partners to produce materials and signage 

Manage production, set up and breakdown of trade show booths and materials 

Develop acquisition programs such as direct mail or telemarketing to generate leads for new customers 

Partner with cross functional teams and third party vendors to develop comprehensive Point of Purchase (POP) materials for wholesale and retail channels 

Plan and manage all resources for special in-store retail events and annual trade shows such as temporary staffing and external vendors

Conduct competitive research to identify and recommend new and innovative marketing initiatives 

Manage trade, retail marketing, customer acquisition and co-op budget 

Analyze performance of cross channel programs 

Attend all major tradeshows 

Manage 1 direct report

Qualifications:

5-7 years of combined customer acquisition, customer retention and retail marketing experience

Must be customer centric with a proven track record to acquire and retain customers successfully 

Ability to work with cross functional teams and external vendors successfully 

Must have experience managing brand activation across multiple channels

Ability to work on multiple projects and execute with a high level of quality 

Ability to plan resources effectively, anticipate obstacles and develop solutions 

Excellent interpersonal relationship skills with a focus on building long-term partnerships

Ability to be diplomatic and influence a diverse audience 

Highly resourceful, flexible and creative in solving problems 

Previous experience working across multiple channels of distribution 

Excellent written and verbal communication skills 

Proficient in Microsoft Office (Excel, Word, PowerPoint), 

Bachelors Degree

Compensation:

Competitive salary range commensurate with education and experience.

Please apply directly to by sending your resume in Word format to: holly@dcmstaffing.com. Please list your subject line as: Marketing Manager, Trade and Retail Candidate: (Your Name).

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Centerpointe Corporate Park | 400 Essjay Road, Suite 220 | Williamsville, NY 14221 | T (716) 632.1500

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Company Profile
"DeBellis & Catherine Associates was formed in July 1983 and as of January 2006 our company name changed to DeBellis, Catherine & Morreale. Partner Michael DeBellis, Jr. has been in the personnel recruiting field since 1978 and Joseph A. Catherine III since 1970. Mr. DeBellis, the former President of DeBellis Associates/Executive Search, and Mr. Catherine, the Managing Partner of AFCO Personnel Services merged existing operations in 1983. Vincent J. Morreale, Jr. joined DeBellis & Catherine Associates in 1992 as a Staffing Consultant after 12 years in corporate human resources and was named partner in January 2006. With over 100 years of combined in-house experience in the personnel recruiting profession, DeBellis, Catherine & Morreale offers unparalleled experience and service as staffing professionals. Our company operates as a search firm offering contingency recruitment, partial retained search and HR Consulting. DCM covers but is not limited to the following areas: Accounting/Finance, Administrative/General Management, Banking, Customer Service, Healthcare, Information Technology, Engineering/Manufacturing, Human Resources, Insurance, Legal, Marketing, Retail Management, Sales/Management, Construction Management and Food Manufacturing. Our specialty divisions of DCM RetailResource, DCM Insurasearch, DCM LegalSearch and DCM FoodProDirect have made a commitment to servicing the unique needs of their respective industries. As specialists, our staffing consultants have the experience and resources to identify and recruit top talent for your company. Our HR Consulting Group offers a variety of services to assist you in addressing a number of human resources, organizational development and executive outplacement issues. Our partnership can vary from that of consultant, to supplemental support of your existing human resources staff to directly functioning as your company's HR department, through our portfolio management concept. The firm employs seven Recruiters, and one Office Administrator/Research Assistant. All fees are client company paid."

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