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Job Details

Manager Trade Relations

Company name
The Family Coppola

Geyserville, CA

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The Family Coppola is a high-energy, professional workplace dedicated to offering outstanding customer service, while having fun along the way. We are looking for individuals who share our passion and commitment to creating an unforgettable experience for our guests. The primary functions of this position will be responsible for a dynamic trade and wine education team in our high-volume wineries. The Manager will be expected to lead the team and provide exceptional customer service, the best representation of our brand while hosting all internal trade guests, VIP\u2019s, and media guests at both Francis Ford Coppola and Virginia Dare Wineries. As well as set the example and expectations of exceptional customer service. Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Safety Statement: All employees shall follow safe practices according to the injury and illness Prevention Policy (IIPP), render every possible aid to safe operations, and report all unsafe conditions or practices immediately to any management employee or People Operations. Essential Duties and Responsibilities: 75% Leadership & Operations: Manage the development and creation of current and new trade programs that are in line with the representation of our brand, story and wines. Provide leadership and an effective support structure to maximize the potential of the wholesale business through trade visits and events highlighting the Francis Ford Coppola Winery, Virginia Dare Winery and Great Women\u2019s Spirits portfolios. Ensure that The Family Coppola culture flows through all trade trainings and experiences. Manage the trade, partnership and industry related requests from the Sales and Marketing and Executive teams by having an overall understanding of the daily operations to what will best benefit the guests visiting to have ultimate success in the marketplace. Prepares all trade training presentations, in conjunction with the other stakeholders, including the Hospitality Training and Development Manager, for new hires and all hospitality departments at Francis Ford Coppola and Virginia Dare Wineries and key members of the Sales and Marketing teams. Motivate and manage the activities of the Trade Hosts and Ambassadors by setting a good example of behavior and performance to assure the quality and content of trade visits and experiences. Regularly evaluate all aspects of trade visits to find where the current trade program needs room for improvement and additions. Report all monthly trade statistics and trends to the management and executive teams for DTC and Sales and Marketing. Work with department and divisional leaders ensure all trade events and visits at the wineries are in line with the standards established by each department to reinforce our brand messaging. Document all performance accomplishments and challenges with appropriate positive or constructive feedback. Provide both Francis Ford Coppola and Virginia Dare Wineries Front of the house management with upcoming trade schedules to keep accountability for all of our trade visits and events. Coordinate and work with web team and IT department to develop and develop and manager trade portal and applicable databases. Oversee the day-to-day operations of Trade; including tastings, tours, experiences and events. 25% Administration: Coordinate all aspects of Trade Guest visits at Francis Ford Coppola and Virginia Dare Wineries, including, but not limited to dining reservations, private events, overnight lodging, private tours and experiences, private tasting experiences, culinary experiences, and pool and park reservations. Create and maintain all required database and reporting for all trade, media and marketing visits. Primary point of contact between both Francis Ford Coppola Winery and Virginia Dare Winery with the Wholesale team, Marketing team and senior management and executive teams. Maintain timely communications with Sales Representatives, Division Vice Presidents, Wholesale President, Director of Public Relations, and VP of Sales Operations Analytics as they relate to Trade visitors. Send weekly restaurant spending reports to VP of Sales Operations and Analytics. Coordinate monthly marketing tastings with Director of Public Relations. Create and manage monthly hospitality newsletter to entire wholesale team. Manage and process all donation visits. Manage and create all internal and VIP visits. Manage and coordinate all suite guests and visits. Research the trade guest\u2019s business or account before the guests visit, to ensure the experience received by the guest is aligned with what the Sales Rep requested. Coordinate, order, charge and account for all gifts and wine requested for trade guests during their visits. Coordinate and charge all Sales Reps for pool and park costs. Record and deliver all records of pool and park costs back to sales team. Create and maintain all stationary given to trade guests. This includes but not limited to, complimentary tasting cards, thank you cards and special occasion cards that are requested from our Sales Team. Supervisory Responsibilities: Trade Ambassadors and shared oversite of TR department Trade Hosts Job Requirements: Education\/Experience: BA or BS degree (preferably in business or marketing), from college or university; or five years related experience and\/or training; or equivalent combination of education and experience. Knowledge, Skills & Abilities: \u00a0 Wine knowledge and passion for wine. Strong sales background. Warm, personable demeanor. Flexible and a team player. Customer Service focused with a sincere desire to create a memorable guest experience. Self-motivated and professional with the ability to multi-task. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to speak effectively before groups of customers or employees of the organization. Ability to solve practical problems and deal with a variety of concrete variables. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Excellent communication skills. Highly organized, accurate and detail oriented. Ability to maintain a positive work atmosphere by communicating effectively with clients, management, peers, and subordinates. Computer proficiency in basic database management, MS Office, (Word, Excel, PowerPoint and Outlook), Internet, RMS. Weekends, Holidays and some evenings required. Other: \u00a0 Must be at least 21 years of age. TIPS certified or certification within 90 days of employment. CA Food Handlers Certification required. Physical Demands: N (Not Applicable) - Activity is not applicable to this occupation O (Occasionally) - Occupation requires this activity up to 33% of the time (0-2.5 hrs\/day) F (Frequently) - Occupation requires this activity from 33% - 66% of the time (2.5-5.5 hrs\/day) C (Constantly) - Occupation requires this activity more than 66% of the time (5.5 hrs\/day) Stand \u2013 O, Walk \u2013 O, Sit \u2013 O, Handling\/Fingering \u2013 O , Reaching Outward \u2013 O, Reaching Above Shoulder \u2013 O, Climb \u2013 N, Crawl \u2013 N, Squat or Kneel \u2013 O, Bend \u2013 O, Working at the computer - O Lift\/Carry Push\/Pull Other Physical Requirements 10 lbs or Less F 12 lbs or Less O Vision (Near, Distance) 11 lbs to 20 lbs F 13 lbs to 25 lbs F Sense of Sound (i.e. Machinery\/Tractor Sounds) 21 lbs to 50 lbs F 26 lbs to 40 lbs F Sense of Touch 51 lbs to 100 lbs N 41 lbs to 100 lbs O Ability to wear Personal Protective Equipment (steel toe boots, safety glasses) Over 100 lbs N Over 100 lbs O Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Company info

The Family Coppola

Company Profile

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