eCommerce - Trade Marketing Manager
New York, NY
Aug 3 2018
Detailed Job Description:
The e-Commerce Trade Marketing manager enables the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands on retailer.com. The e-Com Trade Marketing manager defines the local standards for perfect store on-line, and ensures optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team. The individual owns the tracking of on-line sales fundamentals including the action plan and follow-up with the respective account managers to close gaps / optimize our brands` visibility on retailer.com. The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers. The e-Com Trade Marketing Manager also owns retailer.com media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply. The role is part of the local e-commerce channel team, and will have 2-3 direct reports.
Ownership of perfect store on-line.
Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.
Define local perfect store online standards and deploy across e-commerce sales teams.
Track on-line sales fundamentals with systemic action plan and f/u with sales to close gaps.
Translate national brand plans into e-commerce tailored conceptual sells.
Own retailer.com media planning and activation, ensuring optimal ROI of investments.
Own the relationship and direction of an in-house digital agency for development of retailer.com campaigns.
Develop ecommerce specific promotions and packs to accelerate our e-commerce growth.
Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization
Serve as the primary liaison between the local brand teams and the local e-commerce sales teams.
Own local reporting of e-commerce results and KPI`s until an analyst is in place.
4 year degree; advanced degree a plus
4-5 years prior e-commerce or digital marketing experience with proven track record of growth results.
Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.