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Job Details

eCommerce - Trade Marketing Manager


, NY

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Job Title:
eCommerce - Trade Marketing Manager
Job Type:
New York, NY
Post Date:
Aug 3 2018
Detailed Job Description:
The e-Commerce Trade Marketing manager enables the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands on The e-Com Trade Marketing manager defines the local standards for perfect store on-line, and ensures optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team. The individual owns the tracking of on-line sales fundamentals including the action plan and follow-up with the respective account managers to close gaps / optimize our brands` visibility on The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers. The e-Com Trade Marketing Manager also owns media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply. The role is part of the local e-commerce channel team, and will have 2-3 direct reports.

Key Responsibilities:

Ownership of perfect store on-line.

Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.

Define local perfect store online standards and deploy across e-commerce sales teams.

Track on-line sales fundamentals with systemic action plan and f/u with sales to close gaps.

Translate national brand plans into e-commerce tailored conceptual sells.

Own media planning and activation, ensuring optimal ROI of investments.

Own the relationship and direction of an in-house digital agency for development of campaigns.

Develop ecommerce specific promotions and packs to accelerate our e-commerce growth.

Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization

Serve as the primary liaison between the local brand teams and the local e-commerce sales teams.

Own local reporting of e-commerce results and KPI`s until an analyst is in place.
Required Skills:
4 year degree; advanced degree a plus

4-5 years prior e-commerce or digital marketing experience with proven track record of growth results.

Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.

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