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Trade Marketing Manager

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New York City, NY

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Objective- : The trade marketing manager to lead a team in our NYCoffices to support North and Latin America. Responsible for all marketing initiatives to drive sales, increaseclient engagement, trading data on competitors, strategy insights, supportcorporate strategy and generate ROI. Responsibility covers retail and wholesale channels for Pomellato &Dodo brands as well as the full budget accountability.\u00a0 Role andResponsibilities Retail Develop retailstrategy with the brand President around CRM, clienteling, store activationsand incentives. Drive maximum clientengagement through initiatives. Support network of 4stores in North America and 5 stores in Mexico directly. Create a calendar ofCRM initiatives and implement within network of stores. Plan and executerelevant store level events to drive brand awareness and sales with a focus onROI Ensure that there isclienteling culture in the stores, which is supported with tools and budget tobuild relationships with clients and to inspire loyalty. Create incentivesthroughout the year to keep teams motivated and focused on key initiatives. Develop strategiesfor new product launches or re-launches in the market. Manage budget anddistribution of all collateral including some local creations. Wholesale Responsible forentire coop budget for wholesale channel including media, events, incentives,collateral, and VM for both department stores and independent retailers. Collaborate closelywith VP of Wholesale to define strategy to increase brand awareness andpenetration by door Create and execute eventsrespectful of RPI targets. Conceive and executeincentives to drive engagement in key periods. Manage collateralneeds, allocation and distribution Support VMdistribution throughout the year. Essential Physical Requirements : Lift,carry and pull merchandise weighing up to 15-20 pounds. Qualifications and Education Requirements Bachelor\u2019s Degree; Marketing 3-5 years of Marketing experience Proficiency in MicrosoftWord\/Excel\/Outlook\/PowerPoint Excellent oral and written communication skills Highly motivated, strategic thinking andself-starting individual Ability to multi-task in a fast pacedenvironment Strong organizational and project managementskills Preferred Skills Prior Luxury fashion\/jewelry industry experiencepreferred Fluent in Spanish a ( ) Start Date02\/2018 Job Type Permanent Schedule Full-time

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