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Trade Marketing Manager

Location
Napa, CA

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u003Cdivu003Eu003Cp style='padding: 10px;border: 1px solid transparent;'u003Eu003Cp style='font-size:16px;word-wrap: break-word;'u003Eu003Cuu003Eu003Cbu003EPosition Purposeu003C/bu003Eu003C/uu003Eu0026#13;u003C/pu003Eu003Cpu003Eu003Cpu003EThe Trade Marketing Manager works within the national Brand Marketing team to proactively manage and develop plans and tools to meet the diverse needs across all channels of business.u0026nbsp;The Trade Marketing Manager works across channels and the portfolio to seek potential alignments and streamline systems, processes, etc.u0026nbsp; In addition, the manager will lead the implementation and communication of brand activation program objectives through both the internal sales team and the Distributor network. This role must influence and provide input to sales and brand marketing within Delicato and at the Distributor level and maintain a two way collaborative dialogue that emphasizes teamwork and getting results.u0026nbsp;u0026nbsp;u0026nbsp;u003C/pu003Eu0026#13;u003C/pu003Eu003C/pu003Eu003Cp style='padding: 10px;border: 1px solid transparent;'u003Eu003Cp style='font-size:16px;word-wrap: break-word;'u003Eu003Cuu003Eu003Cbu003EEssential Dutiesu003C/bu003Eu003C/uu003Eu0026#13;u003C/pu003Eu003Cpu003Eu003Culu003Eu003Cliu003EDevelops prioritized trade marketing performance plans in alignment with Company goals and objectives; communicates clearly defined objectives to key sales and distributor stakeholders.u003C/liu003Eu003Cliu003EDevelopsu0026nbsp;provide input and presents (major markets) key brand objectives, priorities and programs during sales distributor joint business planning meetings.u0026nbsp; Specifically overseeing regionalized communication and translation of national brand programs into aligned monthly execution priorities and provide Sales and Distributor Trade with information needed to successfully execute and communicate programs.u003C/liu003Eu003Cliu003EDevelops and maintains a thorough understanding of key customer programs within the Strategic account universe, Independent Off Premise and On Premise acocunts and actively works with the corresponding Sales. Leads development customized solutions for growing the business with each key account.u003C/liu003Eu003Cliu003EMonitors sales data and trends and has the ability to utilize data to build a story for Delicato brands within presentations.u003C/liu003Eu003Cliu003EPresents and pitches relevant marketing programs with customers and supports meetings and follow up on the selected key trade initiatives.u0026nbsp; Attends relevant customer events.u003C/liu003Eu003Cliu003ECollaborates with internal Marketing Services Team as well as the Creative Services Team in order to produce trade marketing program elements.u003C/liu003Eu003Cliu003ESources and secures external support for tastings and demos nationwide, reducing costs and generating a more standardized experience.u003C/liu003Eu003Cliu003EMonitors adherence to spend within project budgets as set by Regional Sales, National Accounts, Brand and/or Trade budgets.u003C/liu003Eu003Cliu003EFosters a cohesive, professional and collaborative relationship with Brand, Digital u0026amp;Trade Marketing, Regional Sales, National Accounts and Distributor Trade teams with prompt follow up on incoming requests.u003C/liu003Eu003Cliu003ELeverages existing Brand Marketing strategic partnerships, as well as identifies regional strategic partnerships when needed, focused on driving unique regional programming for key accounts.u003C/liu003Eu003Cliu003ELeads tactical execution of specific trade programs.u003C/liu003Eu003Cliu003ELead, facilitate and implement regional trade marketing conference call and publish consistent communications on new and ongoing programs as part of the Trade Marketing, National Accounts, Regional Sales and Distributor Trade team call. u0026nbsp;Leverage call to develop and coordinate a means to seek regular input from key stakeholders on promotional materials and platforms and overall communications.u003C/liu003Eu003Cliu003EParticpate and provide relevant presentation materials for annual Division Sales Meeting, Global Sales Meeting, monthly Marketing Team Meetings and weekly Trade Marketing Team meetings.u003C/liu003Eu003C/ulu003Eu0026#13;u003C/pu003Eu003C/pu003Eu003Cp style='padding: 10px;border: 1px solid transparent;'u003Eu003Cp style='font-size:16px;word-wrap: break-word;'u003Eu003Cuu003Eu003Cbu003ENon-Essential Dutiesu003C/bu003Eu003C/uu003Eu0026#13;u003C/pu003Eu003Cpu003Eu003Culu003Eu003Cliu003ECollaborates with Category Managers to incorporate key fact based insights in sell sheets, decks and communication pieces, to deliver against account and brand objectives with creative and meaningful brand programs.u003C/liu003Eu003Cliu003ECandidate must be able to work seamlessly across Sales, Distributor, Category Managers, Brand Managers, Trade Managers, etc.u003C/liu003Eu003Cliu003ETrade Marketing Manager to build, manage completion and align key stakeholders on annual Mu0026amp;E plan for key strategic Trade Marketing programs.u003C/liu003Eu003Cliu003EAssist other Marketing initiatives upon requestu003C/liu003Eu003C/ulu003Eu003Cpu003E*Other duties may be assignedu003C/pu003Eu0026#13;u003C/pu003Eu003C/pu003Eu003Cp style='padding: 10px;border: 1px solid transparent;'u003Eu003Cp style='font-size:16px;word-wrap: break-word;'u003Eu003Cuu003Eu003Cbu003EMinimum Requirementsu003C/bu003Eu003C/uu003Eu0026#13;u003C/pu003Eu003Cpu003Eu003Cpu003Eu003Cstrongu003EEducation and Experienceu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EBacheloru0026rsquo;s Degree in Marketing, Business or related degreeu003C/liu003Eu003Cliu003EM.B.A. a plusu003C/liu003Eu003Cliu003EMinimum 7 years experience in marketing and/or salesu003C/liu003Eu003C/ulu003Eu003Cpu003Eu0026nbsp;u003C/pu003Eu003Cpu003Eu003Cstrongu003EKnowledge, Skills, and Abilitiesu003C/strongu003Eu003C/pu003Eu003Culu003Eu003Cliu003EMust possess in-depth knowledge of chain, off and on-premise marketing strategies and tactics with specific priority on key business drivers.u003C/liu003Eu003Cliu003EMust possess knowledge of the 3-tier system and customer needs.u003C/liu003Eu003Cliu003EExperience working with and managing Distributor Trade Development Teams to drive results across national and regional priority programs.u003C/liu003Eu003Cliu003EEstablished persuasive selling skills and proven track record in leading successfull negotiations and alignment across internal company functions as well as external distributor stakeholders.u003C/liu003Eu003Cliu003EProven experience with different types of brand building activities: point of sale items, events, programs and gaining retailer share of mind.u003C/liu003Eu003Cliu003EExperience utilizing data from Nielsen and other sources.u003C/liu003Eu003Cliu003EExperience developing presentations and presenting internally, at the distirbutor and in front of customers.u003C/liu003Eu003Cliu003EPrevious experience managing brands and developing national and customized marketing programs across all channels of business.u003C/liu003Eu003Cliu003EStrong budget management, project management, analysis and reporting skills.u003C/liu003Eu003Cliu003EStrong vendor relationships and ability to communicate and direct creative concepts.u003C/liu003Eu003Cliu003EExperience and understanding of working with 3-tier wine distribution system.u003C/liu003Eu003Cliu003EDemonstrated ability to prioritize multiple projects and work in a deadline-driven environment with high expectations and standards.u003C/liu003Eu003Cliu003EExperience sourcing and managing external vendors and agencies.u003C/liu003Eu003Cliu003EWine industry experience strongly preferred.u003Cbr /u003Eu0026nbsp;u003C/liu003Eu003C/ulu003Eu003Cpu003Eu003Cstrongu003ECertificates and Licensesu003C/strongu003Eu003C/pu003Eu003Cpu003EN/Au003C/pu003Eu0026#13;u003C/pu003Eu003C/pu003Eu003Cp style='padding: 10px;border: 1px solid transparent;'u003Eu003Cp style='font-size:16px;word-wrap: break-word;'u003Eu003Cuu003Eu003Cbu003EWorking Conditionsu003C/bu003Eu003C/uu003Eu0026#13;u003C/pu003Eu003Cpu003Eu003Cpu003EOffice environment with travelu003C/pu003Eu003Cpu003EMarked Temperature u0026amp; Humidity Exposureu003Cbr /u003EDrives Automotive Equipmentu003Cbr /u003Eu0026nbsp;u003C/pu003Eu0026#13;u003C/pu003Eu003C/pu003Eu003Cp style='padding: 10px;border: 1px solid transparent;'u003Eu003Cp style='font-size:16px;word-wrap: break-word;'u003Eu003Cuu003Eu003Cbu003EWork Standardsu003C/bu003Eu003C/uu003Eu0026#13;u003C/pu003Eu003Cpu003Eu003Culu003Eu003Cliu003EActs in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationshipsu003C/liu003Eu003Cliu003ECommunicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manneru003C/liu003Eu003Cliu003EDemonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and trainingu003C/liu003Eu003C/ulu003Eu003Cpu003EFollows all Company policies and proceduresu003C/pu003Eu0026#13;u003C/pu003Eu003C/pu003Eu003Cp style='padding: 10px;border: 1px solid transparent;'u003Eu003Cp style='font-size:16px;word-wrap: break-word;'u003Eu003Cuu003Eu003Cbu003EAdditional Commentsu003C/bu003Eu003C/uu003Eu0026#13;u003C/pu003Eu003Cpu003Eu003Cp align=center\u003Eu003Cemu003EManagement retains the discretion to add to or change the duties of the position at any time. #ZRu003C/emu003Eu003C/pu003Eu0026#13;u003C/pu003Eu003C/pu003Eu003C/divu003Eu003Cpu003EDelicato Family Vineyards offers its employees a generous and comprehensive benefits package.u00a0u00a0The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents.u00a0u00a0Additional health benefits include life, disability and flexible spending accounts.u00a0u00a0Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine u0026 merchandise discounts, tuition reimbursement, gym discounts u0026 many more.u003C/pu003Eu003Cpu003Eu00a0u003C/pu003Eu003Cpu003EDelicato Family Vineyards is an Equal Opportunity Employer.u003C/pu003E,datePosted:2018-07-11,employmentType:FULL_TIME,industry:Marketing/Advertising/PR,hiringOrganization:{@type:Organization,name:Delicato Family Vineyards},identifier:{@type:PropertyValue,name:Delicato Family Vineyards,value:1080-en_US},jobLocation:{@type:Place,address:{@type:PostalAddress,addressCountry:US,streetAddress:,addressLocality:Napa,addressRegion:CA,postalCode:94558}}}

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